About me

You didn’t start your business or plan to scale it to be buried in spreadsheets or stressed over the best way to accelerate growth. If you need financial clarity fast, I’ll help you take control of your numbers and make confident decisions.

Key Achievements:
- Over $30 million from investor funding through different freelancing platforms arising from startup entities seeking investor funding.
- Over $6 million received from granting organisations.
- Prepared over 220 business plans and 115 feasibility studies.
- Successfully assisted over 25 GTM Plans.

As your Fractional CFO, I bring structure, strategy, and forecasts that support growth, funding, and long-term success. You’ll get expert insights delivered on time so you can lead with confidence, not guesswork.

I’m a self-driven and results-oriented finance leader with a proven track record in guiding strategic planning, operational execution, and financial performance across diverse industries. Recognized for combining big-picture thinking with hands-on expertise in business transformation, corporate development, process improvement, and compliance. My approach is grounded in a commitment to excellence, a problem-solving mindset, and a deep understanding of how finance connects to every part of the business. With strong project management abilities and a meticulous eye for detail, I design and implement financial systems that elevate performance, support informed decision-making, and drive sustainable growth. I specialize in crafting clear financial strategies, interpreting complex data, and communicating insights that resonate with stakeholders at every level.

I help establish clean financial systems, build tailored three-way forecasts, implement real-time reporting dashboards, and develop smart budgets that align with business goals. Whether preparing for funding, scaling operations, or tightening margins, I provide the tools and insights necessary to make informed decisions. I work fast, communicate clearly, and always deliver on time, so you can focus on what you do best while knowing your finances are in expert hands. I produce results on time, every time.

If you’re launching, expanding, or preparing for funding, I can support you with:
- Strategic financial planning and forecasting (3-way models)
- Clean, accurate books and systems setup (Xero Certified or QuickBooks Online)
- Investor pitch support, due diligence, business plans, feasibility studies, and market research
- Pricing, profitability, and KPI-driven performance improvement
- Franchising support for franchisors establishing their franchise structure and franchisees looking to acquire a franchise.
- Monthly reporting packs and decision-ready dashboards

I know how fast things move in early-stage businesses, and I move just as fast. My approach is proactive, practical, and always on schedule. Clients trust me because I don’t just hand over reports — I help you interpret them, act on them, and drive real results.

- Xero + QuickBooks Online Certified Advisor
- Doctor of Business Administration
- Trusted by startups and SMEs globally

If you’re looking for someone who can help you complete your project without missing deadlines or overcomplicating the process, I’d love to hear more about your project. Let’s chat. Reach out and let’s schedule your free strategy session.

Cheers,
Peter Adams