4 days
Design your Brand Identity Pack: Logo and Style Guide
About this ad
As a brand identity designer, I want to be clear with my clients about what I do (and also what no designer can do for you)A brand is the perception of a company.
Your brand is what people think of when they think about your company. It’s your reputation. It’s influenced by your values, your products, your marketing, your customer service. It’s shaped by magazine articles about you, how your stores smell inside, and what your neighbour’s mom said about you at the grocery store. And yes, it includes your logo, website, and business cards.
* Logo: Its placement, variations for different platforms and channels, colours, size and proportions
* Colors: Primary and secondary colors as well its monochrome version
* Fonts: Corporate typography that are used in headlines and bodies of text in official documents
* Photography: Its style and guidelines used for consistent presentation
* Brandmark: Where to use it
* Other: Patterns, textures, graphics, icons
* Tone of voice: professional, logical, emotional, humorous etc.
* Social media assets: posting types, social media banners.
Why are brand guidelines important?
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Think of your brand identity as your company’s personality. It’s how the world recognizes you and begins to trust you. If you see someone change how they look and act all the time, you won’t feel like you know who they are, and you certainly wouldn’t trust them.
a mascot design of a pensive panda by adamuk
Imagine a co-worker who always wears a dress shirt tucked into slacks, with his hair cut neatly short. Now imagine if that same person walked into work one day unshaven, wearing cutoff jeans and sporting a new tattoo of a tiger riding a motorcycle through flames. It’d probably feel uncomfortable because it’s not what you’re used to. You might even check in with him to make sure everything was okay.
The same logic applies to brands: inconsistency will confuse and alienate your customers. A style guide is essential because it helps your business communicate consistently across all teams and channels.
About the seller
Reviews on the ad
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Hilal S. 28 days ago
is absolutely amazing with his work and super patient! Highly recommended, and I'll be doing more business with him. Great job!
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David A. 28 days ago
Excellent work. I'm very pleased
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MCR Marketing 14 days ago
Excellent Work!
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Donna D. 6 days ago
Fantastic work, followed my brief to the letter and the site looks amazing. Highly recommend.
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Sunny C. 25 days ago
Excellent - prompt communication, great design skills, happy with the end result. Would highly recommend. Thanks
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Martin H. 11 days ago
Quick, flexible and accurate. Good job
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Jesse R. 12 days ago
Great work.
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Kristian P. 9 days ago
As usual, excellent. Thanks
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Paul O. 27 days ago
These guys are amazing. They have been great, the way they go about their work is impressive, they are very attentive. They respond to questions very quick and work with you till work is done or till you are happy with what they have done. Thank you!
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Nuha W. 1 days ago
Perfect work. Patient with the Costomer. Professional