About me

I help founders, creative entrepreneurs, and premium businesses build luxury brands that feel as good as they look, from brand strategy and identity design to architecture and positioning.

Over the past 10+ years (yes, I've been around that long — and I still love it), I've helped brands move from "Nice logo" to "This feels like us."

I combine strategic thinking with aesthetic intelligence to bring clarity, confidence, and cohesion to your brand, whether you're launching a new premium product or evolving a legacy business.

I've worked with global founders, creative studios, and upmarket brands across fashion, interiors, wellness, tech, and design-led services. The through-line? Emotionally intelligent branding that understands status, identity, and trust is the real currency of the luxury market.

If you're building something high-touch, high-trust, and high-value — I'm your person.

My focus areas:
(aka how I make your brand unforgettable)
• Brand Strategy – Purpose, positioning, audience, tone
• Brand Identity – Logo, typography, colour, brand voice
• Brand Architecture – For portfolios, sub-brands, or expansions
• Naming & Messaging – Memorable, ownable, aligned

Why work with me?
• 10+ years of experience across luxury, creative, and founder-led brands
• A strong foundation in emotional branding, cultural nuance, and market positioning
• Strategic thinking + aesthetic precision = a brand that works and wows
• I get it — you're building more than a business. You're building a legacy.

Ready to bring clarity and sophistication to your brand?
Message me or book a project — I'd love to help.

Website – www.branddesignagency.com