About me

I’ve spent over a decade building and growing online businesses across Amazon, eBay, Etsy, and beyond. Since moving from the travel retail industry into e-commerce in 2013, I’ve launched private label brands from scratch — handling everything from product sourcing and importing to photography, copywriting, and social media promotion. I’ve also operated on both sides of wholesale, giving me a full 360° view of online selling.

Before e-commerce, I spent 20+ years in retail management working with global fashion and jewellery brands including Michael Kors, Bvlgari, Omega, and Coach. I’ve launched stores, repositioned struggling businesses, supported cruise ship construction projects, and trained teams at every level.

I now focus primarily on SEO and digital growth strategies, helping small and medium businesses increase visibility, attract the right customers, and convert traffic into sales. Alongside this, I audit websites and company profiles to identify opportunities, improve user experience, and boost online performance.

My business is built on real experience and a lot of heart.
I’ve been where you are, and now I help others move forward.