About me

Highly experienced marketing & communications professional with knowledge and skills across the wider marketing spectrum and experience across an expansive range of industries. Delivering marketing strategies, brand messaging, marketing writing and content with emotional intelligence, every decision is backed by data and insight.

With over 20 years’ experience in marketing, communications, copy, market insight and intelligence, I work with all types of businesses, from international brands to start up entrepreneurs. Delivering compelling and insightful strategies, I use combine data with industry experience to create outcomes that make a difference to your brand. Having worked in market intelligence, local government and higher education, I created my own brand in 2013 - whowhyhow.co.uk.

Work together, you will understand my recommendations and see why these steps are important for your brand. I tailor my plans, strategies and content to match each client and I will always give you advice, hints and tips as part of what I do for you.

I specialise in -
Marketing Strategies and Planning
Marketing Campaign Management
Marketing Campaign Implementation - including social media planning and posting, web content development, email marketing, digital marketing, offline print marketing and press liaison
Content Development and Creation – emails, newsletters, social media, exhibition stands, web copy
Press Releases and Media Relationships
Ghost Writing and Author Support


Industry sectors include:
Food and drink
Medical and residential care
Travel and tourism
Insurance
High Education
Local Government
Outdoor learning
Consumer lending
Jewellery
Health, Beauty and Lifestyle
Technology
Growth Mindset
Sport and leisure

Working to deadline and to budget, I have worked with hundreds of brands all over the world. Named in the top 100 women in tourism, I support my clients on their journey, whether that's securing big awards, entering a new market or getting word of your new product out there.

Can work under management, own initiative or manage a team.