About me

I’m the Director of a UK-based growth agency specialising in paid media strategy, performance & scale. We work across Lead Gen & eCommerce, helping ambitious SMEs & established brands grow revenue through structured, data-led digital strategies.

Our typical starting point is to review existing campaigns, assess performance against the market, and map out a clear 6-month growth plan. This gives you full visibility on where things stand, what’s working, what isn’t, and where the real opportunity sits.

At the core of our approach is Strategic Performance Oversight - a senior-level layer that sits above day-to-day campaign execution. This ensures budgets, channels & optimisation decisions are aligned to commercial outcomes, not just platform metrics.

This is particularly effective for:
- Businesses with existing campaigns that have plateaued
- New or early-stage campaigns that need structuring & direction
- In-house teams that need stronger strategic oversight
- Agencies looking to improve performance & client delivery

Our approach is shaped by hands-on commercial experience.

Prior to IMT, I built & scaled multiple businesses including a niche tour operator & events company (one of the largest in the UK at the time), along with a gift experience company. Combined turnover exceeded £8m before exit.

That experience underpins how we approach every account - focusing on revenue, margin & growth, not just clicks or traffic.

I lead the strategy on all projects personally, supported by a team of 18 specialists across paid media, analytics, CRO & creative.

We’re a Google Premier Partner (top 1% globally), with additional partnerships across Meta, Microsoft and Amazon, working across all major Search & Social platforms.

We also act as a White Label PPC partner for Agencies e.g. SEO, Web Design & PR - helping them deliver campaigns, win new business & expand their service offering without building in-house teams.

We don’t take on every project. If we don’t see a clear route to growth, we’ll say so. But where there is a strong fit, we focus on one thing:

Scaling your revenue in a measurable, sustainable way.

Happy to take a look at your current setup and outline where the gaps & opportunities sit before you commit to anything.