About me

I help small businesses improve how their WooCommerce stores are set up so customers can find products easily, trust what they see and complete purchases more smoothly.

My work focuses on practical improvements that make a real difference:

- Product page optimisation (titles, descriptions, layout and clarity)
- Category structure and navigation
- Homepage flow and user journey
- WooCommerce product setup and organisation
- On-page SEO for better visibility in search and AI results

I have extensive experience in digital projects involving ecommerce, websites and online customer journeys spanning over 20 years. Alongside client work, I also run my own ecommerce sites, so I understand the day-to-day reality of managing and improving an online shop.

I’ve worked with a wide range of organisations, from small businesses to established brands.

If your WooCommerce store feels messy, unclear, or underperforming, I can help you identify what needs improving and make it easier for customers to buy.