About me

Words matter - especially when they’re doing the hard work of explaining, persuading, and building trust. That’s where I come in.

I’m an experienced copywriter and marketing professional with over 20 years’ experience, and I’ve helped around 2,500 small businesses improve their communication, marketing, and online presence.

I work with businesses and professionals who want content that’s clear, confident, and effective - whether that’s a website that finally explains what they do properly, emails that sound human and get read, or content that supports visibility through SEO and social media.

How I can help:

Website copy & page rewrites – clear, engaging content that speaks directly to your audience
SEO-aware content – blogs and web copy written for humans first, with search visibility in mind
Email writing – newsletters, outreach, and client communications that feel natural and purposeful
Social media content – captions, messaging, and content ideas that support your brand voice
Editing & polishing – improving structure, flow, and clarity of existing content
Ongoing marketing support – for businesses that want a reliable pair of hands

Clients often tell me they appreciate my calm, practical approach. I take time to understand what you’re trying to achieve, ask the right questions, and deliver copy that’s well thought through, on brand, and easy to use - without fluff, jargon, or unnecessary theatrics.

I’ve worked across a wide range of industries and can adapt tone easily, from professional and corporate to warm and conversational, depending on your audience and platform.

Previously trading on PeoplePerHour as Amelia Champion.

If you’re looking for someone who combines strong writing with marketing awareness - and who’s straightforward, reliable, and easy to work with - I’d be very happy to help.